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We are surrounded by choices and advertising everyday. Companies are trying to get our attention with products, services, their branding, and more. In the midst of all this confusion, it may be tempting for a business to jump right in. We think that offering more products, diversifying marketing to all possible options, offering sales or coupons, going to every networking event, partering or merging with several companies,and making a lot of investments into design and innovation will move us forward. This isn't always the case. Complexity can be harmful to a business because everything becomes more about quantity than quality. When a business is doing well there may be a temptation to accumulate and the mess created is often masked since growth continues. When things slow down, as they have in recent years, inefficiencies and problems become more evident.
As a business grows expanding its products and services, the administrative costs increase. More employees are required to manage different aspects of the business. As the customer base grows the organization needs to put more time and energy into customer service. More products means more manufacturing maybe more factories or business partners. As inefficiency goes up, so do the costs. What's the alternative?
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